Increased Monthly Sales By 30%
Utilizing Google Ads to increase online sales and attract new business customers
Services
Digital Marketing
Platforms
Google Ads, WordPress, Google Tag Manager
Result 1
150+
New Wholesale Accounts
Result 2
30%
Increase in Monthly Sales
Project Overview
Animeworks is an Australian anime goods retailer and wholesaler. Over the past 10 years, they have been growing towards their goal of becoming Australia's number 1 outlet for all things anime. In order to achieve this goal, Animeworks needs more sales. This is where Google Ads comes in.
We researched the industry, the brand, and its products to determine the search trends that had the highest search volumes and created search ads around them. Next up, we created a Google Merchant Store for them and set up all their products to be displayed for customers to see at the absolute top of search results.
From the technical side, Animeworks uses WordPress and WooCommerce for their site. That's not a problem, we know our way around.
Using Google Tag Manager, we:
- Implemented Google Analytics and Google Ad tags
- Set up ecommerce conversion tracking for optimal campaign performance and sales reports
Project Results
In our first month, we immediately started to see results from our Google Search Ads and Google Shopping Ads. Since then we've managed to increase overall monthly sales by 30% and introduce hundreds of new domestic and international wholesale customers to Animeworks. Business is very good!
For more information about Animeworks visit their website. Link below.
Website: https://animeworks.com.au
